Client Retention and negotiation

I spearheaded the full renewal process to increase rental income by 8% in 12 months across the portfolio. This process started by reaching out to owners to inquire about their plans and metrics for success. As a subject matter expert studying the market day in and day out, I would then offer suggestions based on market research to achieve strategic goals, and begin the conversation with tenants. I would manage negotiations between both parties until we reached a satisfactory outcome, with the goal of retaining both tenants and clients in our portfolio—achieving a successful 78% retention rate on over 800 renewals per year.

Skills used: Communication, negotiation, and project management and execution.

Nest DC: Community Development Manager

After engaging the renewal process between owners and tenants, any tenant(s) that decided against renewing would prompt our re-marketing process. Once I received notice from tenants, I’d pivot to get the property back on the market to minimize vacancy and maximize income. This urgency in minimizing impact to owners proved successful in retaining clients over time.

I utilized market research and strategic development methodologies to craft, implement, and spearhead an average of 30 comprehensive client market proposals. By leveraging extensive market research and an expert grasp of market trends, I accurately forecasted potential earnings and strategically expedited releasing timelines, consistently achieving an average time on market of less than 21 days.

Skills used: Market research, data analytics, strategy development, negotiation, client retention.

Want to see one of the comprehensive market analyses I put together? Well, I’d love to show you. Click here to check one out.

copywriting & content

After sending the market analyses I created to owners and negotiating pricing based off of market trends and strategic goals, I would complete the final step in the re-marketing process: writing the content and posting across digital platforms. I would blend a mix of storytelling with strategy to expedite turnaround and maximize profits. Below are just a few of the listings I put together, but on average, I have listed roughly 30 units a month, and have done that for 3 years…math isn’t my favorite, so I’ll leave that up to you.

Through A/B testing, I determined that short form content works best for our co-living listings as they speak to the simple product we’re trying to sell, whereas the long form listings told the story and character for our long-term housing, painting the picture of the quality of life prospects would have by making our rental their home.

Skills used: Strategic communication, storytelling, copywriting, A/B testing.

While client retention, market research, and copywriting are all individual skills I have managed and developed, they all play a role in the same project — re-listings — which allowed me to develop skills in traditional project management methodologies. I own the re-listings process from start to finish, ensuring clear communication and execution along the way.

To understand my experience in agile project management methodologies, see some of my work below.

I oversee the day to day prioritization and execution of tenant maintenance requests, ensuring timely completion and the coordination of projects across various teams and vendors. In total, I’ve guided over 1000 maintenance requests through to execution in 12 months, maintaining an average approval rating of 4.1 out of 5 with a notable turnaround time of 2.45 days on average.

Skills used: project management, cross-functional communication, organization.

Maintenance and Vendor Coordination

Nest DC: Community Development Manager

While managing the Client Experience team, I owned our Roommate Swap Project that allowed residents of 2+ unit homes/condos the ability to swap someone off of the lease without needing to terminate the lease entirely. This required myself and my team to screen their chosen replacements, request approval from owners, collect fees, and coordinate the official lease modification addendum for signing by all parties. Through this, I led the team to record breaking team revenue (for a team that was not revenue-generating) of over $42,000 in 12 months.

Skills used: project management, organization, communication.

Anticipated completion: July 2024

Market Research and

Data Analysis